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Tonal 2 gets unveiled, National Quitter's Day is the newest marketing trend, David Protein launches new flavors, and more...

Published on

January 10, 2025

Jake Heyen

Here’s your weekly roundup of news, trends, and stories in the health & fitness space. A list of what’s happening, new innovations, interesting finds, and more.

Recent headlines

Tonal unveiled their next generation machine. The Tonal 2 can now go up to 250 lbs, features a built in smart view, has new drop set capability, and more. I already loved the original Tonal, so I’m very excited to try this one out.
David Protein launches new protein bar flavors including Peanut Butter Chocolate Chunk and Salted Peanut Butter. In terms of taste, these bars top my list and I highly recommend trying them out.
National Quitter’s Day is becoming a marketing opportunity for brands, including Apple and Ladder. Ladder took the crown in my book in their skit with comedian, Stavros Halkias.
The word of 2025 appears to be “Obsessed” as both Life Time and Equinox are using it in new ads. Zach Pogrob deserves some commission here…
Slate Milk launches new protein nutrition shake that contains 32g of protein.
Equinox’s New Year’s campaign gets some backlash online, as the campaign basically says you can’t join on New Year’s Day because commitment doesn’t wait. Personally, I have no problem with this. It went viral and their target market likes this exclusive feeling.
CES 2025 is going on right now and features some cool tech advancements in the space. Here is a short list of my favorite I’ve seen so far:

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Recent headlines

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