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Curated news, stories, trends, and product launches happening in the health & fitness space.
FDA banning more food dyes, custom cold plunges, Equinox launches run club, and more...
This week’s new product launches including protein candy, caffeinated protein bars, recovery boots, and more...
Nike & Hyperice launch Hyperboot, Ares unveils gamified fitness shoe, Strava acquiring Runna, and more...
This week’s new product launches including Bandit, ASICS, NordicTrack, Ketone-IQ, Currently Running, Cadence, Bold Bar, and Slate.
FlyKitt launches travel fitness app, Life Time acquires HPLT, Bold Bar launches caffeinated protein bar, and more...
The world's first smart running shoe, creatine gummy controversies continue, the best from April Fool's Day, and more...
Ladder drops Severance campaign, Velara unveils bio-optimized wellness development, Cadence teases new cola electrolyte can, and more...
Whoops adds VO2 Max tracking, Poppi gets acquired for $1.95 billion, Chillshark launches at-home cold plunge solution, and more...
Plunge opens community investment opportunity, Bryan Johnson announces Don't Die religion, creatine gummy brand controversy, and more...
The top trends, coolest activations, and my favorite brands from Expo West.
Expo West featured 3,000+ consumer brands, Diplo's Run Club announces 2025 event lineup, Sweetgreen launches healthy fries, and more...
Celsius acquires Alani Nu for $1.8 billion, Lululemon opens NYC fitness studio pop-up, LSKD community event's shine, and more...
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