Whole Foods founder launches Love Life, Ketone-IQ's clever QR code marketing strategy, and Gymshark and Surreal team up for protein cereal...
Here’s what we got this week in the business world of health, fitness, & wellness:
🗞️ The Story - Whole Foods founder launches Love Life.
📈 The Strategy - KetoneIQ QR code marketing strategy.
🛍️ The Product - Gymshark and Surreal team up for protein cereal.
The founder of Whole Foods launches new holistic health & wellness club, Love Life.
Located in Los Angeles, it’s a one-stop holistic club for your mind, body and spirit.
Including services in medicine, fitness, recovery, spa, pickleball, and a cafe.
Certainly a premium offering as core memberships start at $750 a month and concierge memberships are $50,000 a year.
My quick thoughts:
First off, the club looks incredible.
Certainly pricey for a membership, but it’s meant to be a premium luxury offering.
And it includes everything you’d need in terms of health & wellness.
These one stop shop luxury clubs and membership offerings are popping up all over.
Equinox came out with EQX Optimize, Lifetime is positioning themselves as an athletic country club, Kollective is thriving in Austin, TX, and where I live in Scottsdale studios such as Bodi are adding recovery rooms on top of their fitness offering.
We are even seeing more niche focused clubs such as Othership and Remedy Place focus completely on recovery and spiritual health.
But the one common thing I see among them all is this luxury aesthetic look.
I don’t see this trend going anywhere and I think it will just continue to grow.
And I’m here for it.
Ketone-IQ is back again with another brilliant marketing strategy.
With this strategy, they want you to steal their product.
And you should also steal this idea for your business.
So here’s HOW it works:
They have stickers and kiosk stands at stores (sticker pictured above).
It says a simple message: “Steal this energy shot”
So you scan the QR code, make the purchase, and then Ketone-IQ will refund you.
The store still makes the money, you get a free Ketone-IQ energy shot, and Ketone-IQ gets good will and potentially virality from consumers sharing photos of it.
A win-win-win in my books.
And here’s WHY it works:
There’s 2 simple reasons.
Well done Ketone-IQ.
Gymshark and Surreal team up for new protein cereal called Cardi O’s.
It’s a strawberry milkshake flavored cereal that has 12g of protein per serving.
And let’s acknowledge that the name is incredible.
Love them or hate them, Gymshark crushes with creative.
My quick thoughts:
This product adds to the list of collab CPG product launches we’ve seen recently.
Crocs x Satisfy launched trail running shoes, Dude Perfect x Body Armor launched a drink flavor, and Nike x Hyperice launched new recovery tech.
I am a big fan of the collab strategy.
When the strengths and focus areas of two companies line up, it makes complete sense.
Leverage each other’s expertise, audiences, distribution, etc…
If done right, it is usually a win-win for the brands.
Do not be closed off to the idea of working with adjacent companies in your space.
You can’t always do it all.
Don’t slow expansion efforts because you want to do everything in house on your own.
A rising tide lifts all ships.
